Fashionary: The Fashion Business Manual: An Illustrated Guide To Building A Fashion Fashion Brand media thumbnails
Fashionary: The Fashion Business Manual: An Illustrated Guide To Building A Fashion Fashion Brand
Fashionary: The Fashion Business Manual: An Illustrated Guide To Building A Fashion Fashion Brand
Fashionary: The Fashion Business Manual: An Illustrated Guide To Building A Fashion Fashion Brand

Fashionary: The Fashion Business Manual: An Illustrated Guide To Building A Fashion Fashion Brand

SKU: 9789887710974

£30.00

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OVERVIEW

It's not a traditional business book

The Fashion Business Manual is the world’s first visual manual for fashion business. It covers business topics including branding, production, marketing and retailing in an easy to read, visual format. Unlike traditional business books which emphasize philosophy and theory, this book focuses on the practical business skill set needed to survive in the fashion world.

Who is it designed for?

Fashion Designers
While fashion designers can be incredibly talented, they often lack the business skills to make it in the fashion world. Usually visually driven, many have never touched a business book which significantly hurts the success rate of their company. This highly-visual manual is here to change that!

Fashion Entrepreneurs
From creating branding to selling to customers, there is plenty to consider when running a fashion company. This manual aims to serve as your very own mentor, reducing the mistakes you make along the way. It’s also the perfect tool for improving your skills across a range of business areas.

People in the Fashion Industry
Fashion is business. Whether you’re the head designer or a sales assistant, a 360° understanding of industry can help you tackle issues faced in your day-to-day role. The extra knowledge can give you the upper hand, and maybe even a career boost, too.

Everyone
Anyone interested in fashion or looking to get their foot in the industry’s door will benefit from reading this book. By presenting a balanced overview of business insight and know-how, it’ll help prepare you for your first steps into the fashion world.

Tailor-made for visually oriented people

The Fashion Business Manual is easy on the eyes. We’ve applied colorful graphics to every page, helping lead you through the flow of text boredom-free.


THE CHAPTERS

Chapter 1 - Branding

From creating your brand’s visual guidelines to learning how to define your customers, this chapter helps you perfect your fashion branding.

Chapter 2 - Product Development

From tech packs, label guides and determining your product’s country of origin, this chapter teaches you everything you need to know about creating garments.

Chapter 3 - Wholesaling

From joining a showroom to negotiating sales terms, this chapter covers all your bases when it comes to fashion wholesaling.

Chapter 4 - Marketing

From putting on a runway show to learning how to craft the perfect press release, this chapter covers all aspects of marketing.

Chapter 5 - Retailing

From how to charm customers to whether or not you should offer free returns, this chapter answers all your retail-related questions.

Chapter 6 - Starting your brand

From pitching to a potential investor to controlling your cash flow, this chapter will guide you in everything you need to know about setting up your company.

Chapter 7 - Form section

From lines sheets to sales confirmations, there is plenty of paperwork that needs to be filled out when running a fashion business. Here, we share the templates for each, so you know exactly how to compile every form professionally.


DETAILS

Easy to read

By breaking down lengthy information into short sentences, using step-by-step guides, and highlighting key words, we help you read about complex topics without losing your concentration.

Illustrated examples

A picture is worth a thousand words. We use illustrated examples to explain key information and practical scenarios quickly and clearly.


GALLERY


APPLE BOOKS

Available on Apple Books

Enjoy the world's first visual guide of fashion business on all your Apple Devices.

 

Fashion Business Manual on Apple Books

Postage

We are committed to providing our customers with the highest level of service and convenience. That's why we are proud to offer Royal Mail Tracked 24 and 48 services as well as UPS services for all of our products.

When you make a purchase with us, you can rest assured that your order will be shipped using only the most reliable and secure shipping methods available. We work closely with Royal Mail and UPS to ensure that your products are delivered on time and in perfect condition. All orders are dispatched from Monday -Friday. Orders placed after 10AM Friday will be dispatched Monday morning. 

With Royal Mail tracked services, you can track your order every step of the way, from the moment it leaves our warehouse to the moment it arrives at your doorstep. You will receive regular updates on the progress of your shipment, so you always know exactly where your products are and when they will arrive.

Similarly, with UPS services, you can enjoy the benefits of reliable and fast delivery. UPS provides fast and secure shipping, with the added convenience of tracking and proof of delivery services.

We take great pride in our products and want to ensure that they reach our customers in perfect condition. That's why we use only the most reliable and trusted shipping methods available, so you can have complete peace of mind when you make a purchase with us.

Whether you are ordering a sample, accessories, or stashing your fabric cravings from our store, you can be confident that your products will be delivered to you quickly, safely, and securely. We believe that this level of service is essential in providing our customers with the best possible shopping experience.

Prices

Here's a table to help you easily understand our shipping rates:

Rate name Condition Price
Next Day (order by 10AM) £10.00 GBP
Premium Free Tracked Shipping £50.00 and up Free
RM Tracked 24 £12.01–£49.99 £4.99 GBP
RM Tracked 24 £0.00–£12.00 £4.25 GBP
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RM Tracked 48 £12.01–£49.99 £4.25 GBP
Royal Mail 24 £0.00–£2.00 £1.99 GBP
Royal Mail 48 £0.00–£2.00 £1.49 GBP

If you need next day delivery, simply place your order by 10AM and select the Next Day option for a rate of £10.00 GBP.

For orders over £50.00 GBP, we offer Premium Free Tracked Shipping, which is completely free of charge.

If your order falls below £50.00 GBP, we offer a range of Royal Mail and RM Tracked options to suit your needs. Our RM Tracked 24 rates are £4.99 GBP for orders between £12.01–£49.99 and £4.25 GBP for orders between £0.00–£12.00. Our RM Tracked 48 rates are £4.25 GBP for orders between £12.01–£49.99 and £3.99 GBP for orders between £0.00–£12.00.

Alternatively, we offer Royal Mail 24 and Royal Mail 48 options for smaller orders, with rates of £1.99 GBP and £1.49 GBP respectively for orders up to £2.00.

We believe in providing affordable and reliable shipping options to all of our customers, so you can always choose the option that best suits your needs and budget. If you have any questions about our shipping rates or policies, please don't hesitate to get in touch with our friendly customer service team.

 

Returns & Exchanges Policy

Last Updated: 14/02/2026

1. Returns Window

You have 30 calendar days from the date you receive your order to notify us in writing that you wish to return an item.

After 30 days, we will not accept returns.

Once you notify us, you must return the goods within 7 calendar days. Returns sent after this period may be refused.

2. Return Eligibility Conditions (Non-Negotiable)

To qualify for a return:

  • Items must be unused, unwashed, uncut, and in original condition
  • Items must be in original packaging
  • All labels, tags, and seals must remain intact
  • Fabric must not be altered, pinned, marked, or damaged
  • No odours (including smoke, perfume, detergent) must be present
  • No pet hair, lint, fibres, or contamination

We reserve the right to refuse any return that does not meet these standards.

All returned goods are inspected upon arrival.

3. Non-Returnable Items

The following items are non-returnable and non-refundable:

  • Made-to-measure or special-order products
  • Clearance or final sale items
  • Digital downloads
  • Sewing patterns once opened
  • Gift cards
  • Hygiene-related products (e.g. needles) once opened

These exclusions are in accordance with the Consumer Contracts Regulations 2013.

4. Exchanges

We do not offer direct exchanges.

If you require a different item:

  1. Return the original item (if eligible).
  2. Place a new order separately.

Stock is not reserved during return processing.

5. Return Costs

Customers are responsible for:

  • All return shipping costs
  • Ensuring the parcel is adequately insured
  • Obtaining proof of postage

We are not liable for lost or damaged return parcels.

Original shipping charges are non-refundable.

6. Restocking Fee

A 20% restocking fee will be deducted from all approved returns.

This covers inspection, handling, repackaging, and payment processing costs.

If goods are returned in reduced resale condition, we reserve the right to deduct up to 50% of the item value.

If goods are deemed unsellable, no refund will be issued.

7. Faulty or Incorrect Items

If you receive a faulty or incorrect item:

  • Notify us within 48 hours of delivery
  • Provide clear photographic evidence
  • Do not cut, wash, or use the fabric

If approved, we will replace or refund the item at our discretion.

We do not accept fault claims once fabric has been cut, washed, or altered.

8. Colour & Product Representation

We make every effort to display colours accurately.

Please note:

  • Screen settings vary
  • Dye batches may vary slightly
  • Lighting affects colour perception

Minor colour differences do not constitute a fault.

We recommend ordering a sample before purchasing larger quantities.

9. Refused Returns

We reserve the right to:

  • Refuse returns that do not meet policy conditions
  • Return items to the customer at their cost
  • Dispose of items if return postage is not paid within 7 days

10. Refund Processing

If approved:

  • Refunds are processed within 10 working days
  • Refunds are issued to the original payment method only
  • Payment processing fees are non-refundable

11. In-Store Purchases

All in-store purchases are final.

Store credit may be issued at management discretion only.

12. Abuse of Policy

We monitor return patterns and reserve the right to refuse future orders or cancel accounts where excessive or abusive return behaviour is identified.

You can initiate your return HERE